LAS HISTORIAS DEL CEO

Tendencias de consumer engagement para 2016

“Los CEOs del futuro deberán adquirir el rol de Storyteller in Chief de sus empresas”

"Frente a la visión anquilosada de unas figuras empeñadas en convertirse en bustos parlantes, los CEOS del futuro deberán adquirir el rol de Storyteller in Chief de sus empresas. Más allá de los personalismos, los CEOs asumirán cada vez más un papel predominante a la hora de marcar una coherencia en la narrativa de unas marcas que deben adaptar su relato a diferentes territorios sin perder por ello la legitimidad en cada uno. Este nuevo papel marca la ruta de un mayor compromiso de los máximos dirigentes de las empresas más destacadas no sólo con su propia identidad digital, sino con el liderazgo de un storytelling rico y multiforme para sus compañías. Los grandes líderes de la historia han sido siempre brillantes storytellers comprometidos no sólo con su historia personal, sino con la de sus proyectos. A los CEOS de las empresas del futuro les toca coger el timón de las historias que quieren contar y apoyarse para ello en una visión que vaya más allá de los simplistas skills de oratoria y alcancen al núcleo del storytelling de sus compañías. La exigencia cada vez mayor de transparencia hará que esas figuras en la sombra que regían nuestros destinos desde los despachos de sus headquarters deban dar un paso al frente y mostrarse como líderes capaces de impulsar historias que se comprometan con nuestros valores como ciudadanos y consumidores."

http://www.desarrollando-ideas.com/wp-content/uploads/sites/5/2015/12/151216_DI_informe_tendencias_consumer_engagement_ESP.pdf

d+i desarrollanto ideas Llorente y Cuenca.

 

 

Asesoramiento en discursos y apariciones públicas

Clientes

Mikhail Gorbachev Address to Westminster College Mikhail Gorbachev Address to Westminster College Mikhail Gorbachev Address to Westminster College 3558 Views Winston Churchill "Blood, Toil, Tears and Sweat" Winston Churchill "Blood, Toil, Tears and Sweat" Winston Churchill "Blood, Toil, Tears and Sweat" 3498 Views Discurso del renunciamiento de Evita Discurso del renunciamiento de Evita Discurso del renunciamiento de Evita 3469 Views The Speech that Made Obama President The Speech that Made Obama President The Speech that Made Obama President 3465 Views President Reagans Inaugural Address 1/20/81 President Reagans Inaugural Address 1/20/81 President Reagans Inaugural Address 1/20/81 3435 Views Despedida de Balbin en el Funeral de Peron Despedida de Balbin en el Funeral de Peron Despedida de Balbin en el Funeral de Peron 3419 Views Ultimo Discurso de Salvador Allende, el 11 Sept 1973 Ultimo Discurso de Salvador Allende, el 11 Sept 1973 Ultimo Discurso de Salvador Allende, el 11 Sept 1973 3403 Views
‘To be or not to be’ | Shakespeare Solos ‘To be or not to be’ | Shakespeare Solos ‘To be or not to be’ | Shakespeare Solos 3389 Views President Franklin Roosevelt 1933 Inauguration President Franklin Roosevelt 1933 Inauguration President Franklin Roosevelt 1933 Inauguration 3389 Views Donald Trump vs Everybody Else Donald Trump vs Everybody Else Donald Trump vs Everybody Else 3383 Views President Jimmy Carter - 1978 State of the Union President Jimmy Carter - 1978 State of the Union President Jimmy Carter - 1978 State of the Union 3372 Views President John F. Kennedy's Inaugural Address President John F. Kennedy's Inaugural Address President John F. Kennedy's Inaugural Address 3372 Views President Kennedy's Speech at Rice University President Kennedy's Speech at Rice University President Kennedy's Speech at Rice University 3369 Views President Eisenhower. Chance for peace President Eisenhower. Chance for peace President Eisenhower. Chance for peace 3350 Views
Václav Havel: New Year's Address to the Nation 1990 / Novoroční projev 1990 (English subtitles) Václav Havel: New Year's Address to the Nation 1990 / Novoroční projev 1990 (English subtitles) Václav Havel: New Year's Address to the Nation 1990 / Novoroční projev 1990 (English subtitles) 3341 Views Mahatma Gandhi Seven Social Sins | Motivational Video Mahatma Gandhi Seven Social Sins | Motivational Video Mahatma Gandhi Seven Social Sins | Motivational Video 3334 Views President Franklin Roosevelt 1933 Inauguration President Franklin Roosevelt 1933 Inauguration President Franklin Roosevelt 1933 Inauguration 3328 Views President-Elect Barack Obama on Election Night President-Elect Barack Obama on Election Night President-Elect Barack Obama on Election Night 3328 Views We shall fight on the beaches Winston Churchill 4th June 1940 We shall fight on the beaches Winston Churchill 4th June 1940 We shall fight on the beaches Winston Churchill 4th June 1940 3317 Views Malcolm X, speech in New York, 1964 Malcolm X, speech in New York, 1964 Malcolm X, speech in New York, 1964 3310 Views Martin Luther King - I Have A Dream Speech - August 28, 1963 (Full Speech) Martin Luther King - I Have A Dream Speech - August 28, 1963 (Full Speech) Martin Luther King - I Have A Dream Speech - August 28, 1963 (Full Speech) 3309 Views
The Reagan Legacy: The End of the Cold War The Reagan Legacy: The End of the Cold War The Reagan Legacy: The End of the Cold War 3309 Views Neville Chamberlain - Peace in our Time Neville Chamberlain - Peace in our Time Neville Chamberlain - Peace in our Time 3277 Views President Eisenhower. Chance for peace President Eisenhower. Chance for peace President Eisenhower. Chance for peace 3249 Views Ronald Reagan Space Shuttle Challenger Explosion Speech 1/28/1986 (Complete) Ronald Reagan Space Shuttle Challenger Explosion Speech 1/28/1986 (Complete) Ronald Reagan Space Shuttle Challenger Explosion Speech 1/28/1986 (Complete) 3241 Views 終戦の詔書 Emperor Hirohito Rescript at WWII end, English Translation 終戦の詔書 Emperor Hirohito Rescript at WWII end, English Translation 終戦の詔書 Emperor Hirohito Rescript at WWII end, English Translation 3226 Views Nelson Mandela - Full Speech At Start Rivonia Trial (20 April 1964) Nelson Mandela - Full Speech At Start Rivonia Trial (20 April 1964) Nelson Mandela - Full Speech At Start Rivonia Trial (20 April 1964) 3079 Views President Bush Addresses Congress and the Nation After 911 President Bush Addresses Congress and the Nation After 911 President Bush Addresses Congress and the Nation After 911 3077 Views
President Barack Obama's Full Inauguration Speech 2009 | The New York Times President Barack Obama's Full Inauguration Speech 2009 | The New York Times President Barack Obama's Full Inauguration Speech 2009 | The New York Times 3039 Views